Monthly Archives: November 2018

Fixing Violation of Usage of Android Advertising ID policy

If you recently tried to publish a game made with Unity you might have received an e-mail from Google Play saying that your app got removed. In this post I will show you an easy way to get back on the Store by fixing the Violation of Usage of Android Advertising ID policy.

The mail that you received should be looking like this:

Hi developers at <your company>,

After review, <your game>, com.YourCompany.YourGame, has been removed from Google Play due to a policy violation. This app won’t be available to users until you submit a compliant update.

Issue: Violation of Usage of Android Advertising ID policy and section 4.8 of the Developer Distribution Agreement

Google Play requires developers to provide a valid privacy policy when the app requests or handles sensitive user or device information. We’ve identified that your app collects and transmits the Android advertising identifier, which is subject to a privacy policy requirement. If your app collects the Android advertising ID, you must provide a valid privacy policy in both the designated field in the Play Console, and from within the app.

Next steps: Submit your app for another review

  1. Read through the Usage of Android Advertising ID and User Data policies, as well as the Developer Distribution Agreement, and make appropriate changes to your app. If you decide to collect sensitive user information, be sure to abide by the above policies, and include a link to a valid privacy policy on your app’s store listing page and within your app.
  2. Make sure that your app is compliant with all other Developer Program Policies. Additional enforcement could occur if there are further policy violations.
  3. Sign in to your Play Console and submit the update to your app.

Alternatively, you may opt-out of this requirement by removing any requests for sensitive permissions or user data.

If approved, your app will again be available with all installs, ratings, and reviews intact.

If you’ve reviewed the policy and feel this removal may have been in error, please reach out to our policy support team. One of my colleagues will get back to you within 2 business days.

Thanks for helping us provide a clear and transparent experience for Google Play users.



The Google Play Team

Please help!

If your game is not using Unity Ads or any ad network you can fix your app in no time! Simply head over to the Package Manager.

Unity Package Manager

Then, from here remove the Advertisement package.

Unity Package Panager - Unity Ads

And that’s it! You can finally build your game and submit it.

If you still get rejected, you can also remove the In App Purchasing package and the Analytics Library package.

Unity Package Panager - Unity IAP

What if I am using Unity Ads?

If your game is using Unity Ads (or another ad network, or Unity IAP and previous section didn’t help) then you have to do as Google said. Provide them a valid privacy policy.
If you need to publish as fast as possible you can quickly create a privacy policy using this generator for example:

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